One of the stranger projects I’ve ever done, the Nike bacon book was created as a fun giveaway piece for people who attended a division team building retreat.
The book was bound in white faux leather and foil stamped. Inside the notebook was divided into three sections focusing on 3 famous Bacons; The scientist Sir Francis Bacon, The painter Francis Bacon, and the actor Kevin Bacon. Each section contained bio pages, an illustrated portrait, and ~64 usable pages, each with it’s own factoid about bacon. The end of the book also had a variety of bacon stats, bacon activities, and bacon illustrations.
When top level hires are brought on to Nike they receive this onboarding kit. Full of useful info, motivation, and to-do lists this kit makes sure their first 30 days at Nike are off to a (rather stylish) bang!
Additional Packaging Concepts